Wednesday, August 13, 2008

Stop doing everything yourself

An ongoing challenge I see with business owners and entrepreneurs is that their businesses have stopped growing because they are not making enough time to work ON it!

Too many fall into this deadly trap trying to do too much themselves and finished up being so busy running their business that they're not working ON their business. Essentially working flat out and getting nowhere!!

Are You Spending All Your Time on the Trivial Stuff?

Let's face it, you generally wear a lot of hats when you own your own business, however you don't have to wear them all yourself. Most business owners who are struggling to keep their head above water have fallen into the doing everything themselves trap, event he tasks that they know they're not good at... Sounds crazy doesn't it?

Those who continue in this doom loop end up like a person stuck out in the middle of the ocean continually treading water until they eventually get tired, sink and drown.

Pretty soon the passion they had when they started their business rapidly disappears and their desire drowns in a flood of behind-the-scenes work. Eventually they wake up one morning feeling burnt out with a negative mindset and stuck in a massive rut.

I am speaking from experience here, as I fell into the 'do it all myself' trap myself and it was not a pleasant place to be 'stuck' in at all. And you know I hear quite often in society you are told that you must work hard... Why? Is it because everyone else is stuck in a doom loop?

I certainly learned the hard way that it's not necessarily about working hard, but more about working SMART! In fact if you find yourself working hard you're likely to be doing something wrong. After all we are all on this planet for only a limited time, so doesn't it make sense to enjoy our time here. It all starts with working smarter and here's where it begins...

Thank god I found out about virtual assistants (VA's). A virtual assistant is a free lancer who takes care of all that "busy work" for you. And because virtual assistants work independently themselves, they work on demand when you need them and save you the costs of hiring someone full-time.

Thanks to technology your virtual assistant can live down the road from you or on the other side of the planet... It's up to you. (For more on outsourcing, grab yourself a copy of my Ultimate Outsourcing Manuscript at TheBusinessCommandos.com )

Moving forward, before you dive in to any task in your business STOP, and ask yourself "Is this the best possible use of my time?" If not outsource it to your virtual assistant.

For the next week, keep a journal of all your activities and sit down and review it at the end of the week. Identify which activities you really need to do and which you can delegate.

Your virtual assistant will both save you and make you a fortune as your valuable time gets freed up to work on the higher value tasks like marketing, innovating and growing your business.

You will get back to thinking big and quickly regain your creative energy you had when you first started your business in next to no time at all.

Take massive action now and get your life back!

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